5 Features That Make Google Plus Great For Networking

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Posted October 11, 2013 by Lisa Granshaw in Networking Buzz
google-plus-TIMEAccording to a Time article last week, Google Plus is now more popular than Twitter with about 390 million people around the world using the service each month. While Google Plus still seems to be trying to figure out exactly what it is, as it’s not quite the direct competitor to Facebook that it seemed to be at first, if so many people are using it then it seems like an excellent place to try and grow your career network.

I recently wrote about how Career Girls can use Twitter for networking and now with the numbers showing Google Plus is outpacing them, it seems only fair to explore how Google Plus can become a great networking tool. I’ve tried to become more involved in Google Plus lately and I think it can be an excellent resource if you want to invest the time in engagement. Here’s a few features that make the site good for networking.

Better visibility in Google rankings.

Even if you never feel like posting in Google Plus, it might be worth starting a profile and filling it out with your image, experience, and bio. That’s because Google picks up on who has a Google Plus profile and will let people know you do in search. For example, as a writer my Google Plus photo will show up next to some of the articles I’ve written and it’s been shown that people are more likely to click on something with a picture, and the more clicks it gets the higher in Google ranking it will eventually go.

Take advantage of creating different Circles.

Circles allow you to organize people in much better ways than other social networks. You can create multiple circles for family, friends, co-workers, professionals, and choose who goes into what. The person won’t know what circle you put them in, only that you chose to follow them. Circles make it easy to track down someone’s profile you want to see and also to selectively share content, in a way much easier than Facebook in my opinion. It’s much more intuitive to choose which circles to share a post with or whether to make it public. It’s a fantastic way to organize your network. You can also follow anyone and see their public posts, like Twitter, which is great.

Use Google Hangouts.

I was a little skeptical about using Google Hangouts instead of Skype at first but now I love it. You can video chat with more people and it’s very easy to set up if everyone has a Google Plus profile. It really lets you take your relationship with your connections to the next level. You can also do Hangouts On Air, where you can host video chats and broadcast them live. A great feature for anyone interested in using vlogging for their career and connecting with others interested in similar topics.

Comment and get involved in conversations.

Google Plus is all about engagement. By being able to follow anyone like Twitter, you can really get involved in conversations with a wide variety of people by commenting on posts and +1ing posts and comments.

Join Communities.

Communities are still fairly new on Google Plus but they are growing and becoming more popular on the site so get involved! Don’t just post your own material or sell yourself, take part in ongoing conversations and share various links. There are communities on a whole range of topics and I was happily surprised to find a number centered around business and entrepreneurship.

Overall there are a lot of great Google Plus features you can take advantage of to grow your network! So if you decide to jump into the Google Plus world, come join me and the Career Girl Network in some great conversations!


About the Author

Lisa Granshaw

Lisa Granshaw is a freelance writer and career consultant based in New York City. Her company, Media Career Consulting LLC, offers a variety of consulting services to young professionals interested in a career in the media and communications industry. She began her career as a NBC Page, worked as a production assistant at Nightly News with Brian Williams, and was a producer and writer for the TODAY Show's website. Her work has appeared on The Daily Dot, TODAY.com, Parents.com, Vetstreet, Blastr, and more.

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