By now, you all know I’m addicted to Apps. I’ve told you about apps that will save you time, apps that will increase your security, and apps that make your phone just a happier and better place. I consider it my duty to inform Career Girls of the world of the new downloads you simply must have. That’s why I was excited when Mashable, the end all be all of app recommenders, gave us “The Next Generation of iPhone Productivity Apps is Here.“
My new favorite? Any.DO:
Any.DO launched its sleek to-do list app on iPhone in mid-2012, but it was an update to the app this week that really caught my attention. After tracking how its user base — now in the millions — engaged with the app, the Any.DO team realized that user engagement drops off if they create a giant to-do list because it becomes too much to tackle. With that in mind, Any.DO released Moment, a daily reminder that prompts the user to take a moment to schedule the tasks on their list for that day.
“One of the things we learned is that in order for people to be really productive, they need to change task management into a habit,” Omer Perchik, founder and CEO of Any.DO, told Mashable in a previous interview. “We have a lot of users who create this everlasting list of all the things they need to do and once they get to a number of tasks that is just to much, they never look back. A long list is not very actionable and kind of frustrating.”
At first, I thought this kind of daily notification might feel like an accusation: here are all the things you keep saying you’ll get done, but don’t. However, Any.DO designed the feature with friendly colors and a friendly greeting (“Good day, Seth. Take a moment to plan your day.”) After using this for a few days, I’ve found that the Any.DO Moment is like a moment of Zen. I start out my day with a plan and feel that much more in control of what’s coming up.
No word yet if this baby will replace my beloved Clear, but I’m loving the “Today” “Tomorrow” “Upcoming” and “Someday” options to tag your to-do’s. Pretty awesome.
Check out the rest of Mashable’s new app generations by clicking here.
About the Author: Marcy Twete
Marcy Twete is the Founder and CEO of Career Girl Network and the author of the book “You Know Everybody! A Career Girl’s Guide to Building a Network That Works.” At Career Girl Network, Marcy provides women with information, resources, and networking to empower them in their careers and to advance the work of women in business as a whole. Prior to launching Career Girl Network, Marcy worked in numerous nonprofit organizations and as a consultant in the field of nonprofit fundraising, marketing, and community relations. Marcy is a graduate of the College of St. Benedict in St. Joseph, Minnesota, and a native of rural North Dakota. She is the Vice Chair of the Chicago Board of Directors for Step Up Women’s Network in Chicago and a member of the Advisory Board for Girls on the Run Twin Cities, and is dedicated to advancing the work of organizations that move the needle for women and girls worldwide.
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