All posts by Kelley Long
When Was The Last Time You Checked Your Accounts?
According to a Harris poll conducted by the AICPA in March, 2012, the average adult checks their social media accounts such as Facebook or Twitter an average of six times per day. The same survey revealed that less than ... Read More »
Guidelines Financial Planners Use
April is Financial Literacy Month! In honor, I’d like to share the guidelines I use to answer the questions I frequently field as a CERTIFIED FINANCIAL PLANNERTM. People often ask me, “How much should I be saving?” and “What’s ... Read More »
Is Now The Time To Buy A Home?
Two magazines arrived in my mailbox last week telling me that NOW is the time to buy a home; the real estate market has bottomed out and prices are starting to go back up. That whole buy low, sell ... Read More »
De-clutter Your Financial Files: Document Retention Guidelines
Yay, it’s Tax Time! That fun time of year when we sort through the piles of paper in the, “I’ll deal with this later” file. This time-consuming task has many people asking themselves, “How long do I need to keep that?” I recently published ... Read More »
Breaking Down Your FICO Credit Score
When someone is talking about their credit score, what they usually mean is their FICO score, which is the standard credit score used in the majority of lending decisions in the US. Your FICO score is meant to represent ... Read More »
There’s No Such Thing As A Safe Investment
I’ve had a lot of questions about investing lately – Should I invest? What should I invest in? How much should I invest? While it’s hard to answer these questions in a way that will apply to everyone, it’s clear ... Read More »
Financial Archetypes: Which Are You?
The last few weeks, you’ve seen eight articles on the eight financial archetypes presented by author Brent Kessel in It’s Not About the Money. Have you figured out yet which one (or two) you are? Here’s a quick review of ... Read More »
Financial Archetypes: The Empire Builder
We wrap it up my review of the financial archetypes introduced in the book It’s Not About the Money with the Empire Builder. Empire Builders, like their name suggests, are people who have created successful business ventures, although they don’t ... Read More »
Credit Scores: What Matters, What Doesn’t
According to Visa, almost sixty percent of people don’t know what determines a credit score. It’s no surprise, with media outlets and silly television commercials assailing us with mixed messages about what counts and what doesn’t. Here, five things that ... Read More »













