All posts by Kelley Long

Financial Archetypes: The Innocent

Financial Archetypes: The Innocent
January 30, 2013 No Comments »

A common financial archetype that I see from Brent Kessel’s book It’s Not About the Money is the Innocent. Innocents, whether they have money or not, have the common thread of being unable to master money. Either they weren’t taught ... Read More »

Financial Archetypes: The Star

Financial Archetypes: The Star
January 25, 2013 No Comments »

Moving on in my review of the financial archetypes from the book It’s Not About the Money by Brent Kessel, let’s talk about one of my favorites, The Star. If you are a Star, most likely more than 25 percent ... Read More »

Financial Archetypes: The Saver

Financial Archetypes: The Saver
January 23, 2013 1 Comment »

As we continue to review the financial archetypes from Brent Kessel’s book It’s Not About the Money, I’m moving on to the Saver, an archetype I’m all too familiar with. Similar to Guardians, Savers keep a close watch on their ... Read More »

Are You “Making It” Financially?

Are You “Making It” Financially?
January 21, 2013 2 Comments »

  A couple years ago, the nation looked on in fascination and disgust as Nadya Suleman, the “Octomom,” gave birth to eight children, then eventually approached Oprah and Suze Orman for help. And while I’m not a huge fan of ... Read More »

Financial Archetypes: The Idealist

Financial Archetypes: The Idealist
January 18, 2013 1 Comment »

Continuing my review of the financial archetypes from the book It’s Not About the Money by Brent Kessel, the Idealist archetype is typically the person who believes that money is the root of all evil and it certainly isn’t the ... Read More »

Financial Archetypes: Are You a Guardian

Financial Archetypes: Are You a Guardian
January 15, 2013 3 Comments »

If you enjoyed reading about the financial archetype called the Pleasure Seeker, from Brent Kessel’s book It’s Not About the Money, perhaps you can also identify with one of her opposites, the Guardian. What is a Guardian? Guardians tend to ... Read More »

Perfect Timing: It’s Easier Than You Think

Perfect Timing: It’s Easier Than You Think
January 14, 2013 No Comments »

A recent article in Reader’s Digest, culled from Mental Floss, shared the best times to do everything. Here are a few of the timing tips that Career Girls might find most helpful (from the article): 8:30am: Decide Something – Researchers ... Read More »

Are You Suffering From Prince Charming Syndrome?

Are You Suffering From Prince Charming Syndrome?
January 7, 2013 No Comments »

About five years ago, I had a powerful revelation that I call the Prince Charming Syndrome. Here’s what happened: I vividly recall walking the halls of Western Michigan’s business school, thinking to myself, “One of these guys is probably going ... Read More »

Financial Archetypes: Are You A Pleasure Seeker?

Financial Archetypes: Are You A Pleasure Seeker?
December 26, 2012 1 Comment »

One of my favorite financial books is Brent Kessel’s gem It’s Not About the Money, which helps readers identify which of his eight financial archetypes they fall into. Mr. Kessel recognizes that most people’s financial situations have little to do ... Read More »