All posts by Kelley Long
Financial Archetypes: The Innocent
A common financial archetype that I see from Brent Kessel’s book It’s Not About the Money is the Innocent. Innocents, whether they have money or not, have the common thread of being unable to master money. Either they weren’t taught ... Read More »
Financial Archetypes: The Star
Moving on in my review of the financial archetypes from the book It’s Not About the Money by Brent Kessel, let’s talk about one of my favorites, The Star. If you are a Star, most likely more than 25 percent ... Read More »
Financial Archetypes: The Saver
As we continue to review the financial archetypes from Brent Kessel’s book It’s Not About the Money, I’m moving on to the Saver, an archetype I’m all too familiar with. Similar to Guardians, Savers keep a close watch on their ... Read More »
Are You “Making It” Financially?
A couple years ago, the nation looked on in fascination and disgust as Nadya Suleman, the “Octomom,” gave birth to eight children, then eventually approached Oprah and Suze Orman for help. And while I’m not a huge fan of ... Read More »
Financial Archetypes: The Idealist
Continuing my review of the financial archetypes from the book It’s Not About the Money by Brent Kessel, the Idealist archetype is typically the person who believes that money is the root of all evil and it certainly isn’t the ... Read More »
Financial Archetypes: Are You a Guardian
If you enjoyed reading about the financial archetype called the Pleasure Seeker, from Brent Kessel’s book It’s Not About the Money, perhaps you can also identify with one of her opposites, the Guardian. What is a Guardian? Guardians tend to ... Read More »
Perfect Timing: It’s Easier Than You Think
A recent article in Reader’s Digest, culled from Mental Floss, shared the best times to do everything. Here are a few of the timing tips that Career Girls might find most helpful (from the article): 8:30am: Decide Something – Researchers ... Read More »
Are You Suffering From Prince Charming Syndrome?
About five years ago, I had a powerful revelation that I call the Prince Charming Syndrome. Here’s what happened: I vividly recall walking the halls of Western Michigan’s business school, thinking to myself, “One of these guys is probably going ... Read More »
Financial Archetypes: Are You A Pleasure Seeker?
One of my favorite financial books is Brent Kessel’s gem It’s Not About the Money, which helps readers identify which of his eight financial archetypes they fall into. Mr. Kessel recognizes that most people’s financial situations have little to do ... Read More »













