4 Questions to Start Building Your Personal Brand
There has been a lot of “buzz” about the importance of having a personal brand, – what does that really mean?
Depending on what you read and who you talk to, it can mean many things, but one thing is certain: personal branding is a revolution in the way you manage your career.
As a professional, your brand is what makes you relevant, compelling and different from your peers so you can advance your career. It tells people who you are and what they can expect from you; and it definitely includes your appearance and personality.
Here are four simple questions to help you get started:
- What am I known for? When people think about or talk about you what do they say? What do you consistently deliver? What is your reputation?
- What am I good at? What are your strengths, talents? What do people come to you for, expect from you? What do you consistently do better than your peers?
- What are my key accomplishments? Take the time to inventory your successes, achievements, awards and recognitions? What do these say about who you are and how you get things done?
- What adjectives do people use to describe you/your work? Ask 2 or 3 of your colleagues for 3 adjectives to describe your personal brand. What did you learn, and how was it different from how you would describe yourself?
Answering these simple questions should provide some real insight into your personal brand image; then develop a statement that defines what that is – in your own voice – and see how that changes the way you communicate, work, and relate to others.
And remember: living your brand is a 24/7 challenge – it’s time to get started!