4 Questions to Start Building Your Personal Brand

Posted May 17, 2013 by Bobbie LaPorte in Building Your Brand
There has been a lot of “buzz” about the importance of having a personal brand, – what does that really mean?

Depending on what you read and who you talk to, it can mean many things, but one thing is certain: personal branding is a revolution in the way you manage your career.

As a professional, your brand is what makes you relevant, compelling and different from your peers so you can advance your career. It tells people who you are and what they can expect from you; and it definitely includes your appearance and personality.

Here are four simple questions to help you get started:

  1. What am I known for? When people think about or talk about you what do they say? What do you consistently deliver? What is your reputation?
  2. What am I good at? What are your strengths, talents? What do people come to you for, expect from you? What do you consistently do better than your peers?
  3. What are my key accomplishments? Take the time to inventory your successes, achievements, awards and recognitions? What do these say about who you are and how you get things done?
  4. What adjectives do people use to describe you/your work? Ask 2 or 3 of your colleagues for 3 adjectives to describe your personal brand. What did you learn, and how was it different from how you would describe yourself?

Answering these simple questions should provide some real insight into your personal brand image; then develop a statement that defines what that is – in your own voice – and see how that changes the way you communicate, work, and relate to others.

And remember: living your brand is a 24/7 challenge – it’s time to get started!

About the Author

Bobbie LaPorte

Bobbie LaPorte, is Founder and Principal of RAL & Associates, a consulting firm providing career and leadership development services to technology, financial services and healthcare organizations. RAL & Associates produces the “When She Speaks” – Women in Leadership Series in San Francisco, sponsored by blue chip Bay Area companies. Before founding RAL & Associates, Bobbie served in GM, COO and CMO roles in several Fortune 50 companies, including IBM, GE and United Healthcare, as well as two healthcare technology start-ups. A certified career coach, she has a Bachelor’s degree from the University of Massachusetts and an MBA from Harvard. She is a nationally-recognized expert on the powerful relationship between physical fitness and career success, and an accomplished triathlete and multi-sport coach. Bobbie is currently training for her fifth Ironman triathlon. When she is not coaching executives or Ironman triathletes she proudly serves on a number of Bay Area non-profit boards and happily rescues senior Golden Retriever dogs