What users of change.org have realized quickly, though, is how to get pressure put on the issues they want, sometimes indirectly. A group called Groundswell began a petition to get Village Voice Media to sex trafficking on its website backpage.com, a site that openly supports prostitution, often of children. And while nearly a quarter of a million signatures were gathered, what a member of this group realized is that individual opinions may not make a difference to Village Voice Media. So one person began a second petition – encourage corporate advertisers to pull their financial support of Village Voice until backpage.com is shut down entirely.
That petition is getting traction, causing Best Buy to distance itself from Village Voice Media. Read the Minneapolis/St. Paul Business Journal article about Best Buy’s stance by clicking here.
What does this teach us? First, that one group, one person, one signature can make a difference – and sometimes that one makes a difference more than a quarter of a million. What else does this teach us? Get to the money, get to the problem. Opinions don’t matter, but dollars do. It remains to be seen whether or not Village Voice will shut down its garbage can of a website backpage.com, but whatever the outcome, I want to applaud the individuals who started this fight and corporations like Best Buy for getting in the mix.