Can GMA and Today Say, “I Got It Honest?”

Posted April 9, 2012 by Marcy Twete in Women's Issues
We can learn a lot from country music lyrics. Take an old Aaron Tippin song, for instance, where he sings, “But at least one thing’s for sure, I got it honest.” As young women in business, this may not always be instilled in us, but as time goes on and I grow into my own persona in the workforce, both in-house and now as an entrepreneur, I realize how important it is to come by your success in an authentic and honest way.

There are all kinds of cheesy lines I could throw at you to illustrate my point here.

“To be the best, you have to beat the best.”

“It’s not whether you win or lose, it’s how you play the game.”

Blah. Blah. Blah.

Feeling as I do about my own reputation, I can only assume women more powerful than I feel the same about theirs. So imagine my surprise when I, like every other American who was watching TV last week, heard the news that the Today Show’s famous former anchor was coming back to morning television with the show’s arch nemesis of ratings, Good Morning America. There sat Katie Couric, next to the always scrumptious George Stephanopoulos, and it just felt wrong.

And as if this act of treason wasn’t bad enough, the Today Show struck back. News of Katie’s week-long GMA stint prompted the Today Show to invite a blast from Katie’s past to join them in fighting in this ratings war. Sarah Palin, studying her newspapers this time, joined the Today Show. Never has there been a bigger slap in the face to a network, and then to an anchor.

The results? One day goes to GMA, the next to Today. The week, overall, boasted overall ratings were higher for Good Morning America for only the second time in 7 years! And while one side of me says, congratulations to GMA, another asks, “Can they really say ‘I got it honest’?” And for Katie Couric, did abandoning those who built your career really benefit you at all? More from the cliche pile, “Don’t bite the hand that feeds (or fed, I suppose) you.”

What do you think, readers? Did Katie commit daytime television sins that can’t be forgiven? Did GMA win because it played dirty? And is Today just as bad for putting Palin up against Katie? Maybe they’re all at fault. But no matter the verdict, they all leave a bad taste in my mouth this week. I don’t think any of them “got it honest” this time around. What do you think?

About the Author

Marcy Twete

Marcy Twete is a career fundraiser turned corporate responsibility executive, a career and networking expert and the author of the book "You Know Everybody! A Career Girl’s Guide to Building a Network That Works."