Building Your Brand
Aimee Song Closet

Closet Spring Cleaning: Re-Wear, Reuse or Recycle

  Spring is a great time to get rid of the unwanted clothes you don’t wear and make room for the new.  Lucky for us, H&M has started a clothing recycling program were you can bring in your unwanted clothes to a ...

peep-toes

The Rules of Peep-Toe Pumps

It’s no secret to any of my friends (or my husband and subsequently our checkbook) that I love daily deal sites. Gilt, Rue, HauteLook, and many more. But RueLaLa is one of my favorites, and I was so excited to see the ima...

unique

Are You in the Clone Zone? Be Brave, Be Bold, Be Marketable.

For so long, we’ve been taught not to make waves in the workplace. Keep your head down. Tick the boxes. Do the work. Don’t upset anyone. Be the best at fulfilling that job description. Don’t color outside the ...


coverups

Spring Getaway and Winter Body? 4 Great Coverups

Left to Right:  1) Tory Burch Tunic 2) Missoni One Piece Bikini, Beach Panties Wrap Skirt 3) Warehouse Maxi Dress 3) Seafolly Kaftan It’s been grey, cold and raining outside.  You’ve been slaving away at the offic...

woman-upgrade

Upgrade Your Life

Every time we go to check in for a flight, they make us an offer, “Want to upgrade for only $79?” The amount and logistics might be different, but basically we are given a choice: Do this, and you’ll get that. Companies c...

coverletter

4 Cover Letter Openers That Score the Interview

The first sentence of a cover letter should be like the first sentence of a good book – it should make you want to read the whole thing. If you write a bum first sentence, chances are your cover letter is going to get a quick...


makeup

The Business of Powder and Paint: Part Two

In our previous episode, a seemingly innocent question was posed: Is there truly a difference between a drugstore and department store cosmetic brand? The short answer: Yes, there is a difference between a drugstore (mass) prod...

nude-pumps

1 Item 3 Ways: Nude Pumps

If you’re tired of the go-to “Corporate” black pump and you’re looking for a pair of heels that will go with almost everything in your wardrobe, you should invest in a pair of nude pumps.  Nude pumps ca...

Photo Courtesy: JGI/Jamie Grill/Blend Images/Corbis

Be Your Own Spokesperson

I’ll admit that I sometimes buy things based on a celebrity endorsement or spokesperson. I tend to use Neutrogena makeup not only because I like how the foundation feels on my face, but also because I’ve wanted to b...


MakeupLogos

The Business of Powder and Paint: Part One

I am frequently asked about the real difference between a drugstore and department store cosmetic brands. Isn’t it really all the same stuff? I always hesitate when I answer – (in my mind) a complex question just materializ...