Building Your Brand
FirstImpressions

Make an Impressive First Impression

While we are taught not to make quick judgments about the people we meet for the first time, we always want to make a good first impression.  Whether it is a date, an interview, or a meeting with a potential client, how we pre...

I love Work

Bring Your Whole Fun Self!

A blog called techinspire.me recently profiled entrepreneur Charisse Conanan, the Founder and CEO of Smarteys. And while Charisse’s company is incredible, and her ideas about paycheck planning are revolutionary for millen...

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Erasing Resume Blunders

Sometimes we all wish our life could come equipped with one big eraser – that those things we’re ashamed of or wish hadn’t happened could all but disappear. Unfortunately, though, all of the erasers in our liv...


Style icon Michelle OBama and Kate Middleton

The Michelle/Kate/Oprah Effect

A few years back, CNBC created “The Oprah Effect”, a documentary that outlined the incredible effect Oprah’s recommendation can have on a brand, a product, and a company. Oprah put companies like Spanx and Car...

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Create a Memorable Tagline

Some of the most recognizable brands in the world have something in common – a fantastic tagline. They run the gamut from “You’re not fully clean unless you’re Zestfully clean” to “Just Do It...

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Dressing for Success in Summer Heat

Summertime is finally here. And while we’ve spent the last two seasons complaining and waiting for summer to come, high temperatures are accompanied by their own set of problems. Inevitably, every year, women ’round...


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What Do You Wear to Feel Powerful?

What do you wear when you want to feel powerful? Is the answer different if you end that sentence with “in the office” vs. “on Saturday”? Is there an outfit in your closet you to go to when you need to f...

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Resumes Outside the Box

One of the biggest barriers individuals find in jumping into a job search is inevitably the dreaded resume. If you’ve been in your job a few years, maybe a decade even, chances are your resume is gathering dust in a drawe...

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One Small Step to Protect Your Personal Brand

Sometimes, you find a piece of advice you want to shout from the rooftop. Such was the case when a Career Girl Network readers submitted Forbes writer Kashmir Hill’s article “Please, I beg you, put a Google alert on...


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Humanize Your Brand – Make “Ugly” Desirable

Tell me, friends, have you met TOMS yet? Perhaps you own a pair, or maybe you’ve just seen them on the street. But one thing’s for sure. Whether or not you’ve seen these shoes or tried them on, I can tell you ...