Your Personal Brand
innovation

The Innovation Tactics on Kickstarter and TEDx Changing the Business World

Etsy gives any crafter on the planet the opportunity to run a booming business. Kickstarter gives any entrepreneur on the planet the opportunity to get investors without big pitches and huge dollars. TEDx gives great speakers f...

Advertising-Space-01

Career Lessons from 2012′s Best Advertisements

The end of the year is a great time for “best of” lists, and one of my favorites this year was Mashable’s “20 Most-Shared Ads of 2012.” And as I rolled through each of the 20 ads, it occurred to me...

writeabook

So You Want to Write a Book?

All over America, there are men and women who have included “write a book” on their proverbial bucket list. Whether it’s a science fiction novel or a family memoir or a gripping suspenseful thriller, wanting t...


5 Ways to Manage Holiday Greeting Cards

Yes, it is that time of year. It’s time to send out your holiday greeting cards! I always love sending cards — in theory. I get excited and buy discount boxes at various stores, a whole range of serious cards and fu...

presentatiojs

Form Over Function Over Form: Jazz Up Your Presentation!

I was on the phone with my dad a few months ago and he was talking about a presentation he had coming up for work. He asked for some pointers, and I joked around that as long as he didn’t read text directly off his slides...

blogging

Just Blog It! Tips on Starting Your First Blog

I have a confession to make. When I started my marketing and sales blog, I simply gave it a whirl. I already read incessantly and thought it would be fun to write about my reactions and ideas. Little did I know that six months ...


freelancer

Flying Solo: The Life of a Freelancer

My boss is a drag. Sometimes she makes me stay up until 6 a.m. to finish a project. She regularly makes me work weekends and holidays with no extra compensation. She also takes credit for all of my work. ALL of it. That’s...

thewayyoudress

Conveying Executive Presence With Looks and Dress

It’s a business “buzz phrase” that’s been around for a few years now: executive presence. What is it? It’s that certain something, that je ne sais quoi that makes someone appear to be a strong, cap...

storytelling

Storytelling in Business — Show, Don’t Tell

I brand myself not only as a writer, but as a storyteller. The challenge has been to make storytelling work in my career. When I think of a business environment, stories do not come to mind. I struggled with this even in a broa...


Preparing-for-a-Job-Interview-mind-map-infographic

The Beauty of Interviews

This morning as I prepare for a job interview, thoughts rattle through my head: What questions shall I ask? Have I done a thorough job of researching the company? What if I don’t get the job? What if I do? What color lipstick...