I cannot recall ever being more captivated by a commercial. I, like the rest of America, wondered if the climbers were real, if the point was real, if the place was real. So I, like the rest of America, Googled it….only to find more people with the same question. But ultimately, here’s the answer. The woman in this commercial is not an actor or a stunt woman, she is a professional rock climber, Katie Brown. In fact, she wrote a book, “Girl on the Rocks”, to guide other female climbers. And the place in this commercial is a rock formation outside Moab, Utah called “Ancient Art.”
What CitiBank has just done for women in America is set our sights high – literally. How many of you watched that commercial and thought, “I want to go there!”? I sure did. And while we all can’t climb to the heights Katie can, we can set goals equally as ambitious. And we can take a cue from the beautiful music accompanying this CitiBank commercial from LP’s Into the Wild. Let these lyrics speak to you:
“How are we living, living, living into the wild?”
Live your life like Katie Brown. Live it into the wild!
About the Author: Marcy Twete
Marcy Twete is the Founder and CEO of Career Girl Network and the author of the book “You Know Everybody! A Career Girl’s Guide to Building a Network That Works.” At Career Girl Network, Marcy provides women with information, resources, and networking to empower them in their careers and to advance the work of women in business as a whole. Prior to launching Career Girl Network, Marcy worked in numerous nonprofit organizations and as a consultant in the field of nonprofit fundraising, marketing, and community relations. Marcy is a graduate of the College of St. Benedict in St. Joseph, Minnesota, and a native of rural North Dakota. She is the Vice Chair of the Chicago Board of Directors for Step Up Women’s Network in Chicago and a member of the Advisory Board for Girls on the Run Twin Cities, and is dedicated to advancing the work of organizations that move the needle for women and girls worldwide.
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