Some of the most recognizable brands in the world have something in common – a fantastic tagline. They run the gamut from “You’re not fully clean unless you’re Zestfully clean” to “Just Do It” and “Taste the Rainbow.” But one thing’s for sure, when you associate a company with their tagline, the result can be long lasting and powerful beyond belief. Not only is someone recognizing your company, likely your logo, and what you do, but they’re associating consistent and powerful words with your brand.
Marketing expert Robin Fisher Roffer is the go-to-gal when it comes to personal branding. And recently, on her blog, she covered taglines in the perfect way with “3 Steps to Creating a Memorable Tagline.” Heck, even her own tagline is inspiring. She introduces herself by saying, “I’m Robin Fisher Roffer… I reinvent brands and reignite professionals.” If that doesn’t make you want to invest in her, what will? It’s clear, it’s succinct, and it’s authentic.
Robin gives us three steps. Here’s #1:
Step 1: Identify your unique skills and best qualities, and create a list of descriptive words and phrases that correspond to your professional self. Look for something you can deliver that few can and that you love to do.
To read the rest of Robin’s article and complete the three steps, click here.
About the Author: Marcy Twete
Marcy Twete is the Founder and CEO of Career Girl Network and the author of the book “You Know Everybody! A Career Girl’s Guide to Building a Network That Works.” At Career Girl Network, Marcy provides women with information, resources, and networking to empower them in their careers and to advance the work of women in business as a whole. Prior to launching Career Girl Network, Marcy worked in numerous nonprofit organizations and as a consultant in the field of nonprofit fundraising, marketing, and community relations. Marcy is a graduate of the College of St. Benedict in St. Joseph, Minnesota, and a native of rural North Dakota. She is the Vice Chair of the Chicago Board of Directors for Step Up Women’s Network in Chicago and a member of the Advisory Board for Girls on the Run Twin Cities, and is dedicated to advancing the work of organizations that move the needle for women and girls worldwide.
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