CGN’s Favorite Things: Concealers, Foundations, and Powders

Posted September 7, 2013 by Katherine Toll in Building Your Brand

Two weeks ago, we kicked off a new series called CGN’s Favorite Things. Thus far we’ve featured our favorite primers, shadows, lips, and cheek products. This week we wrap up the series with our top picks for concealer, foundation, and powder picks.

What defines a CGN favorite thing? So glad you asked! A CGN favorite thing is: A product (s) we actually re-purchase on a regular basis

While this may sound like no-big-deal to the non-addicted beauty people – any of you lip gloss abusers know that plunking down cold, hard cash on a refill for ANYTHING speaks volumes about the quality of the product.

Here’s to the CGN favorite things!


  • Creams: In a recent CGN Insider Report we highlighted four of our favorite formulas, but the one that makes my ‘repurchased’ list is Lancome’s Effacernes Waterproof Concealer. The stuff has been a staple product of  Lancome’s for a reason: it’s easy to work with, offers a matte finish, and provides buildable coverage. Although I haven’t re-purchased it yet, I also love Maybelline’s Instant Age Rewind Eraser. I carry this in my handbag for touch-ups during the day.
  • Illuminators: There is a difference between a product like Yves Saint Laurent’s Touche Eclat and a more traditional concealer. Touche Eclat and all the subsequent wannabes typically come in a pen-like applicator. They are lovely products for brightening specific areas around the eyes, mouth, and cheekbones, but most are not actual concealers. I recommend them in addition to a concealer. That said, Touche Eclat is the very best out there, but it’s pricey. If you want an alternative, our friends at SheFinds swear by Maybelline’s Dream LumiTouch Highlighting Concealer.


  • Liquid: I’ve said it before, and I’ll say it again: I LOVE the multiple benefits of a BB or CC Cream. My all time favorite is Clinique’s Moisture Surge CC Cream, but if you want more coverage try either Giorgio Armani’s Luminous Silk formula, or their Face Fabric Foundation. Face Fabric is perfect for someone who wants a more matte finish, or with a normal/ oily skin type.
  • Cream: Loreal’s True Match Super-Blendable Compact Makeup delivers a big bang for the buck. It provides a beautiful finish and comes in 24 shades, so you’ll always find a perfect match. I discovered this product last winter when I worked with Walgreen’s Beauty University team.
  • Powder: The hands-down-best-ever-not-to-be-duplicated Lancome’s Dual Finish! There is a reason they call this product Versatile Powder Make Up — it creates a sheer, medium, or full coverage finish based on how you use it. Use it dry with a brush, and it’s a sheer foundation. Apply it dry with the sponge and now it’s a medium coverage. Dampen the sponge and apply it and now it’s a full coverage foundation,which make-up artists and brides swear by. Or, if you LOVE coverage use it as a finishing powder over your liquid foundation. Best. Stuff. Ever. (One note of caution for dryer skin types: Exfoliate and Moisturize.)

Finishing Powders

  • Loose: The only one I’ve ever repurchased is Smashbox’s Halo Hydrating Perfecting Powder. The product claims to dramatically minimize the signs of aging. It’s the only loose powder I’ve found that actually sets my makeup without making my skin appear dry, or dehydrated.
  • Pressed: I always carry a translucent pressed powder in a beautiful compact like Estee Lauder’s Refillable Powder Compact in the’Year of the Snake.‘ The initial investment is a bit pricey, but then you just purchase refills as you need them for your compact. It’s a small luxury that harkens back to the days of Jacqueline Kennedy and Audrey Hepburn, and makes me feel ultra- sophisticated whenever I pull it out.

We’ve covered a lot of beauty ground the last three weeks, so next week we investigate some of the top beauty launches of the season!

In the meantime, tell us your favorite beauty things!


About the Author

Katherine Toll

Katherine (Kathi) Toll possesses more than 20 years of management and consulting experience within the retail and beauty industry. Her industry experience combined with her special brand of irreverence fuels her mission to find the ‘must-have’ beauty products for Career Girls of all ages. She aspires to remind women the airbrushed perfection of the beauty industry must be tempered with a healthy dose of humor. Kathi holds a general management certification from Northwestern’s Kellogg School of Management, along with an undergraduate degree from Northwestern’s School of Communications.