Five Ways to Win Your Audience

Posted December 12, 2012 by Michele Cocouture in Building Your Brand
Public Speaking

As a successful career girl, public speaking will definitely be part of the job.  Whether you a presenting to the CEO, on a panel with your peers, or pitching to a client, this may cause anxiety for some.  If you were not born with the gift of gab like myself, here are some tried and tested ways to overcome public speaking jitters:

1)  KNOW YOUR AUDIENCE — this is the most important element. Who you are speaking to dictates your appearance and the formality for which you will need to deliver your message.

2)  TELL A STORY — a heartfelt tale or a cause that you believe in is easier to speak eloquently about. Adding humor and your personal interests to your speech will keep your audience interested.

3)  KNOW YOUR ROOM — Arrive early to greet some people as a warm up and practice using the microphone and any visual aids. This will ensure that you have a smooth transition.

4)  RELAX — people are here to listen to what you have to say because you are an expert in your field.  Speak with conviction and confidence.

5)  PRACTICE MAKES PERFECT — practice with a friend or in front of a mirror.  If you fail, use it as a learning experience. The more you do it, the easier it gets. Another helpful technique is to video tape yourself and watch it back.

About the Author

Michele Cocouture

Michele is a goal oriented and overachieving career gal, style blogger and artist. She spends her days negotiating acquisitions for a Fortune 500 company. Seeking a creative outlet, Michele combined her business savvy with her love of fashion and started a personal style blog with the goal of inspiring other career women one pencil skirt at a time. Michele holds a Master of Business Administration from UCLA Anderson Graduate School of Management and a Bachelor of Commerce from the University of British Columbia. Learn more about Michele's style by visiting her blog at or you can follow her on


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