Getting the Biggest Bang for your Email Buck

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Posted August 30, 2011 by Marcy Twete in Networking Buzz

We’ve all been there. You send that very important email, and then……………… you wait……………and no one responds. You’re spinning in your chair thinking about how important that response is, how you need it right nowand no one cares. To keep this email black hold at bay, I’ve put together a few tips and tricks on how to spark your email effectiveness and (hopefully) increase your response rates.

  • Take it offline. The best way to increase your email response rate is to get the heck off of email. If you really need a response, pick up the phone.
  • Keep it short. Someone told me recently that emails less than 3 lines get a 65% quicker response than those longer than 3 lines. Get to the point. Quickly.
  • Rise to the TOP. Too often, we write long (albeit well thought out emails) and where do we put the action items? At the bottom of the email! Move the important action items to the top.
  • Say it first! Put the call to action in the subject line. Don’t be afraid to address your subject as Action Needed. My previous boss used to label all Board of Directors emails “Response Respectfully Requested” in the subject line. Worked every time.

Do these tips ensure positive response times? Heck no. There will always be those people who get buried in email and never respond. But hopefully, you’ll increase your email effectiveness enough to make a difference in your daily work life.


About the Author

Marcy Twete

Marcy Twete is the author of "You Know Everybody! A Career Girl’s Guide to Building a Network That Works" and a career expert who believes in order to be empowered in your career, you must be surrounded with resources and a network that both supports and challenges you. Marcy began her own networking journey as a professional fundraiser in the nonprofit industry, honed those skills as a fundraising consultant, and in 2012 networked her way to nearly 1 million readers as the CEO of the professional development website Career Girl Network.

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