Getting to the Top Dogs on LinkedIn

Posted September 6, 2012 by Marcy Twete in Networking Buzz

We told you a while back that “Yes, You Have to Get On LinkedIn.” So hopefully you took our advice and got your profile going. But maybe you’re now thinking, “How does this all work?” One of the most commonly asked LinkedIn questions is how to “get to” the big names on LinkedIn. If you want to networking with high level individuals, how do you connect with them on this awesome platform?

LinkedIn expert Lindsay Pollack gives us step by step instructions in her blog post “How to Network with VIPs on LinkedIn.” She talks about writing what she calls a “must-open” InMail subject line. And she gives you the exact formula for a concise and perfect introduction email. Read Lindsay’s step by step instructions and you’ll be ready to reach the big dogs on LinkedIn.

If you’re still a little wary about networking with the big dogs on LinkedIn, here’s why it’s a good idea:

  • Usually people have their LinkedIn linked to their personal email accounts rather than their business account. They’re much more to reply when your message doesn’t come through their assistants.
  • Use a connection through your alma mater or a group. Mentioning that connection could mean a more personal connection immediately.
  • Sometimes high level individuals have the hardest time gaining LinkedIn connections, believe it or not. They’re not asked as much, so they might take notice more when you do ask for help.

So go for it. Grab your computer and ask for advice, even from those big dogs in the biz!


About the Author

Marcy Twete

Marcy Twete is the author of "You Know Everybody! A Career Girl’s Guide to Building a Network That Works" and a career expert who believes in order to be empowered in your career, you must be surrounded with resources and a network that both supports and challenges you. Marcy began her own networking journey as a professional fundraiser in the nonprofit industry, honed those skills as a fundraising consultant, and in 2012 networked her way to nearly 1 million readers as the CEO of the professional development website Career Girl Network.


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