Interacting with Potential Employers on Social Media

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Posted March 13, 2013 by Marcy Twete in Networking Buzz
social-media-bandwagon

Social media is powerful, there’s no doubt about it. It gives you a powerful platform to connect with other people, whether they be current, past, or potential colleagues, recruiters, managers, friends, and much more. But can it also give you an opportunity to connect with a company in hopes of landing a job? There are countless articles about how to connect with recruiters and hiring managers (and what not to do) individually, but few that explain proactive ways you can interact with a company via social media in order to get ahead or land a position.

Today, we’re giving you a few great ideas for connecting with the company, not the individual. Let’s break these down by industry:

Corporate

  • First and foremost, if you want to work for a corporation, you’d better be following them on every social media channel they have. Take the time to read the posts they put out there every day, and know what their big initiatives are. If you land an interview, that knowledge will bode well for you.
  • Corporate companies are absolutely the most difficult to connect with on social media. While they’re the easiest to follow (note above), a company’s social media channels can often be run by low level employees combined with outside contractors and marketing firms. Trying to Tweet directly to the company or send a Facebook message to get a response about a job is not going to be a good tactic here.
  • Corporations are notoriously guarded about giving out phone numbers and email addresses for staff members. Social media, though, can be a powerful way to find this contact information. Perhaps a manager or executive has personally liked the page or commented on a blog post. Take the opportunity on these pages to interact with these executives whenever possible.

Firm Life – Consulting, Law, Finance, Etc.

  • Firms (no matter the kind) often do not list job openings on their websites or submit them to large job search engines. Don’t be afraid to reach out through social media channels and professionally say, “I’m interested in learning more about career opportunities at your company. What’s the best way to submit my resume or inquiry?”
  • Especially if you’re interested in a small firm, you’re much more likely to reach an actual person instead of a PR team on a Facebook or Twitter page. Take the time there to ask good questions, engage in the questions the firm is asking on social media, and retweet/share relevant links. This kind of engagement could come back into play during an interview process later.
  • Comment on blogs. Most firm shave blogs written by everyone from young marketing professionals to CEO’s. Everyone loves a complimentary comment on a blog, and trust me, they remember it! Comment away, share your perspective, and position yourself as a leader in your field. Don’t be afraid to reference these kinds of interactions in interviews later on.

Nonprofit

  • Watch for volunteer opportunities and raise your hand when one is available. Nonprofits often hire from their volunteer pool, so getting involved even before you apply for a job will help you get an interview.
  • Get to know the CEO through the company’s posts. Nonprofits often post about or with the executive in their organization. That individual, especially in small nonprofit organizations, can often be the final yes or no answer to who gets hired. Watch videos of that person speaking when the organization posts them, go to events when the organization promotes them, etc.
  • Interact with other nonprofits like the one you’re targeting, even in different cities. Nonprofit organizations don’t just want to see your passion for their organization, they want to see your passion for a cause across the board. If you’re hoping to land a job with a nonprofit specializing in breast cancer awareness, follow and comment on many different breast cancer awareness organizations.

Ultimately, interacting with a company will never give you the same direct connection you can get by targeting an individual on social media, but it can speak volumes about your level of both interest and commitment, and it’s worth taking the time to strategically plan these kinds of interactions.


About the Author

Marcy Twete

Marcy Twete is the author of "You Know Everybody! A Career Girl’s Guide to Building a Network That Works" and a career expert who believes in order to be empowered in your career, you must be surrounded with resources and a network that both supports and challenges you. Marcy began her own networking journey as a professional fundraiser in the nonprofit industry, honed those skills as a fundraising consultant, and in 2012 networked her way to nearly 1 million readers as the CEO of the professional development website Career Girl Network.

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