Is Your Brand “Obnoxious Enough”?

Posted June 5, 2013 by Marcy Twete in Building Your Brand

I recently discovered branding expert Heather Poduska from Clear Voice Branding, and I’m absolutely in LOVE with this recent article from her called “Why You Need An Obnoxious Brand.”

Heather caught me at the title, because I immediately did what she said most women do – I thought, “Oh, no, I can’t be obnoxious. That would just annoy people.” But as Heather tells us, you have to be willing to be a little bit obnoxious when it comes to your business and personal branding? Why? It’s what people remember. If you’re in sales, take this advice to heart from Heather:

Did you know it takes an average of 7 exposures to you or your services before a customer will buy anything?

Put that statement into practice in your life. Seven emails. Seven phone calls. Seven Tweets. Seven Facebook messages. When was the last time you promoted anything you do with that many communications? I’ve personally been struggling with this lately as I’ve been promoting my new book. How often is too often to personally talk about it on Facebook? It always feels like shameless self-promotion, but Heather caught me on that point, too!

What is actually just good marketing may feel like obnoxious showboating to you.  I agree it is not always comfortable to put yourself out there in a big way, but in order to grow your brand you need to get comfortable with being uncomfortable. The choice is up to you. You can be the most polite girl in the room, or you can successful.

I jumped up and down there, didn’t you? I don’t want to be the most polite! I want to be successful! Which do you want to be?

Click here to read the rest of Heather’s article on obnoxious brand strategies. And go ahead, get more obnoxious!

About the Author

Marcy Twete

Marcy Twete is a career fundraiser turned corporate responsibility executive, a career and networking expert and the author of the book "You Know Everybody! A Career Girl’s Guide to Building a Network That Works."