Job Searching on Saturday: Make Sure Your Resume Lands in the Right Place!

Posted May 4, 2013 by Marcy Twete in Building Your Brand

When setting out to find a job or internship, you may often feel like the odds are against you. As the economy slowly picks up and you’re against applicants with greater experience, make sure your resume lands in the right hands when applying for a job. Here are five tips to make that happen:

Save Trees; Go Digital

Sending a cover letter and resume in the mail may seem like a clever way to stand out from other applicants, but don’t waste the stamp. Digital is the preferred format. Most businesses rarely use direct mail for job marketing purposes, which requires CASS certification and costly postage, making online job recruitment even more appealing for employers.

Many job ads specify that they only accept online applications; closely follow the instructions given if you want to be considered for the position.

Create Searchable Profiles

Just as you use job websites to search for the perfect position, companies use many of the same websites to find potential candidates by searching through profiles with keyword searches. Create an optimized profile on each of the top job search websites, including CareerBuilder, Monster, and LinkedIn.

Do Your Homework

Find companies that align with your career interests and values. Research who is in charge of your desired department with a few Google searches so you communicate with the decision maker in responsible for hiring. Use LinkedIn to find out if you have any common professional connections. Then contact the hiring manager via email (if you can find their address) or via a private message on LinkedIn to send your cover letter and resume.

Leverage Your Facebook Network

The old cliche rings true: it is who you know. Make sure everyone in your social circle knows that you’re looking for a job and ask them to recommend you for any positions that would be a good fit. There are also a number of Facebook applications that can be used to help you leverage your connections. Some popular ones to check out include:

  • BeKnown: Monster’s app allows users to apply for jobs from Facebook.
  • Hire My Friend: Enables you to promote job-seeking friends to the rest of your personal network. Invite friends to use it to help get the word out that you’re on the job hunt.
  • IngBoo: Aggregates searches from top job sites in one place to streamline your search time.
  • Inside Job: Gets you into networks of professionals in your industry so you can get the inside scoop on the employees at the company and determine any connections you may have.

Pick Up the Phone

In a recent interview with, job recruitment specialist Tony Beshara notes that one of the most important things to do after sending your resume is call the hiring manager or supervisor and introduce yourself. This shows initiative and follow through, while also giving you a chance to stand out from other applicants. Confidently introduce yourself and use this as an opportunity to illustrate your strengths as a candidate for the job.

About the Author

Marcy Twete

Marcy Twete is a career fundraiser turned corporate responsibility executive, a career and networking expert and the author of the book "You Know Everybody! A Career Girl’s Guide to Building a Network That Works."



    This post has some great tips but I am concerned about the last tip: “pick up the phone”. I feel apprehensive about calling the hiring manager directly. How can one contact them without coming off as desperate? Any tips anyone can give will be great!


      Great question, Amanda. I think there are definite ways to make this kind of follow up phone call without sounding desperate. Try this kind of script:

      “Hello [Hiring Manager]. My name is Marcy Twete and I’m calling to follow up on my application for the position of [Position Name]. I wanted to reach out to you directly to tell you how impressed I am by the work you’re doing in [X department or X company] and how excited I am by this opportunity. I’d love to have the opportunity to talk to you, if even informationally, about the company and your work there.”

      The key is showing you really want the job, you’re taking the initiative, but not saying “Interview me now!” Hope that helps!

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