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Disney’s Newest Princess

Posted May 7, 2013 by Katherine Toll in On the Ladder

Merida, our fabulous hero from Disney/ Pixar’s Brave is center stage this weekend! Evidently, she is being inducted into Disney’s wide world of princesses on May 11, 2013 at Walt Disney World’s Magic Kingdom in a coronation ceremony. (For real!)

In case you live in reality and missed this princess phenomenon, do let me provide a bit of background on our fair maidens! There are currently 10 Disney princesses, and Merida makes the 11th, robbing Rapunzel of the ‘newest princess’ title. According to Ricky Brigante (a writer for Inside the Magic.com) Rapunzel was coronated in 2011 at a posh ceremony in London – at none other than Kensington Palace. (WTF?)

Needless to say, a bit of a cleanup takes place for any young animated character when they enter a royal family, so blessedly, Disney stepped in and took our young hero from this look:

Brave Merida


To this look!



Career Girls, I ask you this:  Am I the only one who sees this as an issue? Disney transformed our fabulous rough and tumble tomboy into a freaking Victoria Secret model. What kind of message does that send to all those young girls who flock to the Magic Kingdom on Sunday for this event? Or, the ones who will buy the redesigned merchandise that goes on sale in the park, in stores and online (you guessed it!) May, 11 2013.

We all have younger sisters, nieces, or daughters who idolize Merida, as they know her today. She teaches young women to use their smarts, their resources, and to stand up for what is right. What does the ‘new and improved’ Princess Merida teach a young woman? Be feisty, but look great doing it?  That behavior was fine when I was a kid, but now I’m all grown-up, so I better behave myself? I’m too busy keeping my dress up, so the bow and arrow shtick needs to go?

Please, share your thoughts and feedback with us! What does the new Merida mean to you and to the young girls in your life? 



About the Author

Katherine Toll

Katherine (Kathi) Toll possesses more than 20 years of management and consulting experience within the retail and beauty industry. Her industry experience combined with her special brand of irreverence fuels her mission to find the ‘must-have’ beauty products for Career Girls of all ages. She aspires to remind women the airbrushed perfection of the beauty industry must be tempered with a healthy dose of humor. Kathi holds a general management certification from Northwestern’s Kellogg School of Management, along with an undergraduate degree from Northwestern’s School of Communications.