Save Face: Keep it Simple, Sweetheart

Posted November 20, 2012 by Katherine Toll in Building Your Brand

Last week, in “Face Value: Take Care of Your Skin,” I offered four essential skincare habits for healthy skin. Those tips included: take your makeup off at night, use an eye cream, exfoliate, and wear a sunscreen. However, I saved the “core program” (cleanse, tone, moisturize) for this week because these three simple steps continue to confound and confuse many shoppers.

And it’s no surprise that over the years, the beauty industry spun itself into a hyper-competitive machine, thriving on innovation and newness. Technological breakthroughs occur daily, thanks to ever-increasing research and development budgets and a consumer appetite that demands the newest, hippest, fastest-acting, wonder product out there.

So, finding a daily cleanser or moisturizer seems soooo “30 seconds ago.”

But, success builds itself on a stable foundation (so to speak), so we’re sticking to the skincare basics as we head into the frantic pace of the holidays. Nothing disturbs me more than to see a woman spend a mortgage payment on a skincare program and then chuck it because it sucks up too much time. So in the spirit of simplicity, here we go:

1.) Cleanse your skin everyday, twice a day – I said it once and I’ll say it again: Take your make-up off every night. And unless you sleep perfectly still on your back, never perspire, and never produce oil, you should cleanse your skin in the morning, too. Pick a cleanser based on your texture preference. Do you like suds? Try Shiseido’s Purifying Cleansing Foam. (I love this product. They make the cleansing foam for a variety of skin types, plus a little bit goes a long way.) It’s worth the investment. If you like a creamy lotion texture, try Neutrogena’s Extra Gentle Cleanser. Outstanding value at $6.50.

2.) Toners have their place in a skincare program – They’re often skipped and misunderstood; however, for some skin types, this step reins supreme. An oily skin benefits from its oil-absorbing capabilities. Clean and Clear makes a terrific product, Essentials Deep Cleaning Toner for Sensitive Skin, which helps create a matte finish. For dryer skin, a toner further hydrates and softens the skin, so it’s better prepared to absorb the moisturizer. I love Jurlique’s Lavender Toner Mist. Carry it with you to rehydrate your skin during the day.

3.) All skin types need moisture in one form or another – And, yes I’m talking to you too, oily skins. (By moisture, I mean hydration.) Our poor bodies struggle to maintain balance, so often times an oily skin “over-cleans,” which strips the skin of all oils. Our bodies overcompensate by kicking up the oil production; hence you see the vicious circle we create. Here’s a simple solution: Try Cetaphil’s Oil Control Moisturizer SPF 30. It helps to hydrate and mattify the skin, plus it provides your daily sunscreen to boot. I love Rodan and Fields ANTI-AGE Triple Defense Treatment SPF 30 for a dryer skin type.  This multitasking product serves as a daily moisturizer, an anti-age treatment, and a daily sunscreen. You can’t beat that!

Now, I realize this information barely nicks the surface of things. What about serums, you query? Or the difference between a night cream and a day cream? And, do I even need a frigging night cream? Can I combine brands, or should I stick with one? So many questions and so little time!

Rest assured, I have opinions on all of these questions!

However, with the holiday season descending upon us, I prefer to keep things simple. Right now, we need every ounce of energy to glide through the holiday season unscathed. I find the upcoming six weeks some of the most challenging of the year, so turn down the volume of the season by keeping it simple with your skincare.


About the Author

Katherine Toll

Katherine (Kathi) Toll possesses more than 20 years of management and consulting experience within the retail and beauty industry. Her industry experience combined with her special brand of irreverence fuels her mission to find the ‘must-have’ beauty products for Career Girls of all ages. She aspires to remind women the airbrushed perfection of the beauty industry must be tempered with a healthy dose of humor. Kathi holds a general management certification from Northwestern’s Kellogg School of Management, along with an undergraduate degree from Northwestern’s School of Communications.