Let’s Get Real About Beauty
Focusing on “real beauty” seems to be a trend in the media these days.
Many large companies are trying to emphasize the fact the beauty shouldn’t be defined by your waist size, ethnicity, hair color or how much makeup you can put on in order to mask your true self. It seems like the media is finally getting a clue and figuring out that the average woman is not a size 0 and that they should showcase models similar to their consumers in order to appeal to them. This seems like a no brainer so I personally don’t understand why it has taken so long for us to get back to showcasing real beauty in advertisements. Nevertheless, I am excited about this new trend and hope that its popularity proves that real beauty should in fact be the only type of beauty that we showcase. Most women don’t have a personal trainer, glam squad and Photoshop to help to make them “perfect” so I say that we focus on looks that are attainable worn by models that are relatable.
My favorite campaign currently is American Eagles new lingerie campaign which features models who are completely non-airbrushed. Style and fit expert for the brand, Jenny Altman told GMA that
We left everything. We left beauty marks, we left tattoos, what you see is really what you get with our campaign.
This campaign is so inspiring because it is geared towards girls between the ages of 15-21, the same demographic that is most influenced by the medias perception of beauty. Through this campaign young girls will be able to see what girls their age actually look like. I think that this can help to start a female empowerment movement and help women everywhere learn to love the skin that they are in.
Check out some of the pictures from Aerie’s new campaign below!
It’s time to get real about beauty and have women everywhere not only embrace their imperfections, but celebrate them.