Love the One You’re With
I had the privilege to be a part of an arts marketing training last week that included some of Minneapolis/St. Paul’s best arts organizations. The last presentation of the four-day training was regarding audience retention. It was called, “Love the One You’re With.”
In marketing, we all know the 80/20 rule. 80% of your revenue will come from 20% of your audience. Yet, as marketers, we all spend so much time trying to cultivate new audiences. Wouldn’t it be smarter, more consistent, and overall a better decision to “love the one you’re with” and focus on our current audience? Of course.
But this notion isn’t just for marketers. All of us can take a little bit of this advice. The grass always looks greener on the other side – sometimes in jobs, sometimes in relationships, sometimes in homes or cars or wardrobes. We always want the next big thing, the next exciting turn in our lives, the next job or situation. But it all goes back to that notion – we can’t really appreciate the next thing until we’ve truly learned to love ourselves, our jobs, and our lives. It’s a spectacular notion. “Love the one you’re with.”