Love the One You’re With

April 30, 2010 No Comments »

I had the privilege to be a part of an arts marketing training last week that included some of
Minneapolis/St. Paul’s best arts organizations. The last presentation of the four-day training was regarding audience retention. It was called, “Love the One You’re With.”
In marketing, we all know the 80/20 rule. 80% of your revenue will come from 20% of your audience. Yet, as marketers, we all spend so much time trying to cultivate new audiences. Wouldn’t it be smarter, more consistent, and overall a better decision to “love the one you’re with” and focus on our current audience? Of course.
But this notion isn’t just for marketers. All of us can take a little bit of this advice. The grass always looks greener on the other side – sometimes in jobs, sometimes in relationships, sometimes in homes or cars or wardrobes. We always want the next big thing, the next exciting turn in our lives, the next job or situation. But it all goes back to that notion – we can’t really appreciate the next thing until  we’ve truly learned to love ourselves, our jobs, and our lives. It’s a spectacular notion. “Love the one you’re with.”

About the Author: Marcy Twete

Marcy Twete is the Founder and CEO of Career Girl Network and the author of the book “You Know Everybody! A Career Girl’s Guide to Building a Network That Works.” At Career Girl Network, Marcy provides women with information, resources, and networking to empower them in their careers and to advance the work of women in business as a whole. Prior to launching Career Girl Network, Marcy worked in numerous nonprofit organizations and as a consultant in the field of nonprofit fundraising, marketing, and community relations. Marcy is a graduate of the College of St. Benedict in St. Joseph, Minnesota, and a native of rural North Dakota. She is the Vice Chair of the Chicago Board of Directors for Step Up Women’s Network in Chicago and a member of the Advisory Board for Girls on the Run Twin Cities, and is dedicated to advancing the work of organizations that move the needle for women and girls worldwide.

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