Making LinkedIn a True Reflection of You

Posted October 4, 2012 by Marcy Twete in Networking Buzz
We’ve told you in the past that it’s imperative you get on LinkedIn, and we’ve even shown you how to get to the top dogs when it comes to LinkedIn networking. But contrary to popular belief, LinkedIn is not the same thing as your resume. Copying and pasting sections of your resume does not make a successful LinkedIn page. Those who are truly successful in using LinkedIn to build their network, potentially apply for jobs, and get ahead are those who are using their LinkedIn as an arm in their networking and making their profile a true reflection of who they are.

When potential employers or connections look at your LinkedIn page, what you want them to feel is that they’ve gotten to know you a bit – that they understand better who you are not only professionally, but personally (where applicable).

So how do you make your LinkedIn a reflection of you? Consider the following tips:

  • Finish it! So many individuals have unfinished LinkedIn profiles. If you really want someone to see you as a whole individual, you have to give them the whole picture. Fill in every category you can, and ensure you have enough information included to provide a clear idea of your experience and your abilities.
  • Choose the right photo. Your LinkedIn photo should generally be more professional than one you might use on Twitter and Facebook. But at the same time, it should show you and make sense in fitting with your personality. Make sure your photo looks like you, not you five years ago when you had your headshots taken. Make sure your photo is warm and inviting rather than stiff and corporate. No one wants to hire or network with someone whose photo doesn’t include a smile.
  • Use the philanthropic section. One of the newest sections of LinkedIn includes “Causes I Believe In” and “Organizations I Support.” This section, while it may not link directly to your career, is a phenomenal opportunity to show your heart to those viewing your profile. It lets the viewer know what kinds of things you do in your free time, and what your personal issues are. Use it!

About the Author

Marcy Twete

Marcy Twete is a career fundraiser turned corporate responsibility executive, a career and networking expert and the author of the book "You Know Everybody! A Career Girl’s Guide to Building a Network That Works."