For the Millennial Career Girl: Managing an Online Presence

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Posted October 10, 2013 by Cassandra Ehrhart in Career Moves
millennial

As Millennial Career Girls, We grew up with social media and the Internet, and we most likely handle multiple online accounts. Most Career Girls already know the basics about strictly professional sites like LinkedIn, but what about the other outlets we use on a daily basis?

Let’s make sure that we’re sending out the right messages and using these outlets to our advantage.

Here are 3 dos and 1 major don’t of managing an online presence.

DO: Have (only one) public Twitter account.

Should you have a private personal Twitter, a strictly professional Twitter, or two Twitter accounts, a personal account AND a professional account? The answer is only ONE account. If a hiring manager stumbles up on two accounts under your name, she is going to wonder why you created two and assume you’re tweeting about something inappropriate.

Use Twitter to show off your personality and interests, and don’t be afraid to let your employer get to know you better. Your boss knows you have interests and friends outside of work. What they don’t know is that you may go out with friends during the workweek, so avoid drunk tweeting about Kincaid’s awesome cheesy tots at 3 a.m. on a Tuesday.

DO: Have an up-to-date personal website.

Whether it’s an online portfolio or an about.me, you should definitely have an updated personal site to put on your LinkedIn or business card. If you take the initiative to give attention and care to marketing yourself, the employer will notice. This personal site should be strictly for professional purposes, but again, don’t be afraid to show your personality with the design or different sections that feature your personal interests. Get creative.

DO: Use sites like Pinterest and Polyvore to break into a creative field.

Believe it or not, all those hours spent pinning and creating sets during lecture are useful to show future employers what you feel to be stylish, creative, interesting, etc. Use those accounts to your advantage! Going into design or interior decorating? Don’t be afraid to whip out your Pinterest boards, and show potential employers what your creative side looks like. Want to work in merchandising or fashion? Use Polyvore sets to showcase your style. Not only are these sites fun to waste time on, but they can be used to enhance your online presence and help you standout during the job hunt.

DON’T: Have a completely public Facebook account.

It’s not bad to have an open and honest relationship with your employer, in fact, that situation is ideal. But as Millennials, we haven’t established ourselves professionally, and we have to earn that respect. You’re not going to get any respect (or any interview, for that matter) by parading scantily clad Halloween pictures all over a public Facebook Timeline. If you keep your Facebook private and your profile picture and cover photo appropriate, the chances of scoring an interview will be much higher.

I hope these tips will be helpful the next time you’re designing your personal site or contemplating a tweet. Remember, everything we put online can be used for us or against us, so keep that in mind when making digital decisions.


About the Author

Cassandra Ehrhart

Cassandra Ehrhart is a results driven, public relations professional. She's currently a senior at Indiana University, Bloomington. This semester she's working for Coca-Cola as a Brand Ambassador, Author Solutions, Inc. as a Marketing Intern, and serving as the 2013-2014 Director of Communications for IU's Public Relations Student Society of America. She’s a bona fide dog lover from a small town in Indiana. There's not much that makes her happier than her niece and red wine. Cassandra is passionate about the mission of CGN and is proud to contribute her knowledge as a rising career girl.

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