Personality vs. Reputation on Social Media

Posted December 5, 2012 by Marcy Twete in Networking Buzz

When it comes to social media, there is a delicate balance between showing your personality and protecting your reputation. Great social media profiles do both flawlessly, but it’s not an easy balance beam to walk.

Let’s break it down – what aspects of your social media profile can both show your personality and protect your reputation?

  • Your Profile PictureFunny picture of you with friends=PERSONALITY
    Your professional headshot=REPUTATION
    Great picture of you at a professional event=WINNING COMBO!
  • Your Short Bio or Introduction (on Facebook, Your “About Me” Section)Calling yourself a horror movie die-hard and a sucker for Italian men=PERSONALITY
    A list of your work experience and a mention of your alma mater=REPUTATION
    Throw in the best of both worlds. My Twitter Profile calls me an Entrepreneur, Fundraising/Marketing Guru, and somewhere in there also says I’m a “lover of wine and tequila.” That’s OK, Carer Girls. That’s OK.=WINNING COMBO!
  • Your Political Opinions 

    Posting controversial and flame-worthy rants about the election cycle and why you were ROBBED=PERSONALITY
    Refusing to even list your affiliation or talk politics in the slightest=REPUTATION
    Signing the occasional petition, and posting only passions, not opinions=WINNING COMBO! 

  • Your Location 

    Tagging the location of every establishment on your pub crawl last weekend=PERSONALITY
    Refusing to even list your city when asked=REPUTATION
    Tagging yourself at professional events and your favorite restaurants, only after you’ve left and are safely home watching your belongings carefully=WINNING COMBO!

I contend that when you work, appropriately, to both show your personality and protect your reputation, what you’ll ultimately end up with is a whole lotta the big C word in your social media persona – character. Get it!

About the Author

Marcy Twete

Marcy Twete is a career fundraiser turned corporate responsibility executive, a career and networking expert and the author of the book "You Know Everybody! A Career Girl’s Guide to Building a Network That Works."