She Knows Everybody! Feature: Aleen Bayard
One of the most exciting parts of You Know Everybody! are Marcy’s interviews with ten incredible female executives. Each week this summer, we’ll highlight one of these incredible women and share with you their “Best of the Best Networking Advice” from You Know Everybody!
Today, we’re sharing with you an excerpt from our “She Knows Everybody!” section with Aleen Bayard from MarketZing.
Aleen’s “Best of the Best” in Networking Advice
Marcy ended each of the interviews completed for You Know Everybody! by asking each woman to provide to the book’s readers her best networking tips and advice. Here are Aleen’s tips and tricks
- Find connections EVERYWHERE! You’ve heard about Aleen making connections on the street in Chicago, but she also finds them in negative places in her life. Aleen told me about another woman she met during a fender bender. The woman didn’t want to go through insurance and instead offered to pay for the small damages on Aleen’s car. As a trade for the $1,100 in damages she paid for, Aleen provided the woman’s large financial services firm with the same amount of money in free consulting, which resulted in a lucrative long-term relationship. It might be in a traffic accident rather than at a networking event, but see everyone as a potential connection!
- Be generous, both with your time and your connections. Giving back to your network is the best way to build connections. Don’t guard the people in your network, and don’t guard the time you have to give. Give freely and with excitement for those around you.
- Facilitate “turnkey” referrals. Too often, people make connections, but they don’t make it easy for one another. “I think you should meet so-and-so” isn’t enough! You have to make it easy for the person to connect, give her the tools she needs to succeed, and set her up for success. Perhaps you invite both individuals to an event where you can facilitate the conversation, or offer to join the two for coffee. At the very least, you’ll want to be sure you’re providing contact information and setting realistic expectations for each party. If, for instance, you know that one of the individuals you’re connecting has a schedule difficult to nail down, you’ll want to inform the other individual of that fact to manage expectations of setting a meeting. There’s a lot of good will out there, Aleen says, “But you have to be strategic about the way you use it. Make it easy for me to help you!”