She Knows Everybody! Feature: Cindy McLaughlin
One of the most exciting parts of You Know Everybody! are Marcy’s interviews with ten incredible female executives. Each week this summer, we’ll highlight one of these incredible women and share with you their “Best of the Best Networking Advice” from You Know Everybody!
Today, we’re sharing with you an excerpt from our “She Knows Everybody!” section with Cindy McLaughlin from Style for Hire.
Cindy’s “Best of the Best” in Networking Advice
Marcy ended each of the interviews completed for You Know Everybody! by asking each woman to provide to the book’s readers her best networking tips and advice. Here are Cindy’s tips and tricks
- Matchmaker, Matchmaker! It’s not the same as setting your best friend up with a guy you think might be her future husband, but being a matchmaker can be incredibly influential in your career. You might not end up making the maid of honor speech, but it counts nonetheless. Cindy says, “I love playing matchmaker and getting people together who might like one another and be able to help each other.” Cindy recommends focusing your matchmaking on promoting women. When you matchmake with a person you truly want to help get ahead, your intentions will be pure and your results will be more successful.
- Practice facial recognition. Cindy says, “One of things I’m just terrible at is face and name recognition. So I try to remember stories about those people, and emotions associated with them, and that makes it easier to remember faces as well.” If this is something you’re not great at, work hard at honing your expertise. When you can look at someone and immediately remember her, it presents you in a more favorable light. People like to be remembered.
- Remind me! Even if you’re doing exactly the same thing today you were doing last year, remind your network you’re there. Send Christmas cards, quick hellos online, and update your social media regularly. You can’t always remind people only when you need a change in your career. Sometimes saying hello when everything is the same is even more important.