She Knows Everybody! Feature: Julie Cottineau
One of the most exciting parts of You Know Everybody! are Marcy’s interviews with ten incredible female executives. Each week this summer, we’ll highlight one of these incredible women and share with you their “Best of the Best Networking Advice” from You Know Everybody!
Today, we’re sharing with you an excerpt from our “She Knows Everybody!” section with Julie Cottineau from BrandTwist.
Julie’s “Best of the Best” in Networking Advice
Marcy ended each of the interviews completed for You Know Everybody! by asking each woman to provide to the book’s readers her best networking tips and advice. Here are Julie’s tips and tricks
- Be incredibly specific in making any ask. When you approach someone as follow-up or in a cold call or email, you want to get to know her. It’s very important, though, that you be incredibly specific in your communication about what you want to talk about, what you want to get out of it, and most importantly what you can contribute. Have a specific task. Julie says the worst offenders are young women who say things like, “I’ve been reading about you, and would like your advice.” As much as women like Julie would love to give advice to everyone who asks, there are only so many hours in the day. You’re much more likely to get a response when your request is specific.
- T.M.I. Don’t Overshare! Julie told me, “Women are so guilty of this. When you’re telling a story, you need one headline, three bullet points. That’s it! You have to make it easy for people to ‘get you.’ Unfortunately, we’re trained to overshare. That’s what makes us fun girlfriends, but it doesn’t make us great in a professional setting.” In any first impression, you might have 20 seconds before someone stops listening or moves on in the conversation. Take Julie’s advice and make them count. Edit! Edit! Edit! Is the information you’re sharing really relevant? Or is it an overshare?
- Refresh! You’re doing all the work in this book to position yourself, to learn to make great connections, to build the network of your dreams. But one of Julie’s best pieces of networking advice is to “Be willing to refresh your approach when it doesn’t work.” You might think your elevator pitch is the perfect one for you, but if it consistently falls flat and turns people off, you’ve got to go back to the drawing board, not reluctantly, but willingly and with the excitement to make it better.