She Knows Everybody! Feature: Robin Fisher Roffer

Posted May 30, 2013 by Career Girl Network in Features

This Summer, Career Girl Network is excited to announce the publication of You Know Everybody! A Career Girl’s Guide to Building a Network That Works from our CEO, Marcy Twete. You Know Everybody! debunks the common myths of networking for women and guides readers step by step through the process they’ll need to strategically build a network. Marcy removes fear from the equation and teaches you to network with power and confidence.

One of the most exciting parts of You Know Everybody! are Marcy’s interviews with ten incredible female executives. Each week this summer, we’ll highlight one of these incredible women and share with you their “Best of the Best Networking Advice” from You Know Everybody!


Today, we’re sharing with you an excerpt from our “She Knows Everybody!” section with Robin Fisher Roffer from Big Fish Marketing and the author of Make a Name for Yourself.

Robin’s “Best of the Best” in Networking Advice

Marcy ended each of the interviews completed for You Know Everybody! by asking each woman to provide to the book’s readers her best networking tips and advice. Here are Robin’s tips and tricks

  • Dress beautifully! Robin wants you to know that 65% of all communication is visual. Dressing the part you play is very important. If you don’t do this, then the moment you tell people your mission and your “what,” there will be an instant disconnect. Robin recommends wearing something that women can visually connect to. Women love to say, “I love those….” So go ahead, wear that great pair of shoes or an interesting pin, belt, or earrings. These can become what Robin calls “descriptor pieces.” If you’re creative, wear clothes that are creative. If you’re a vice president in a major corporation, you’re going to wear pieces that are more serious and that’s OK. Then, add those signature pieces that can give insights into who you really are.
  • Be intentional about your networking choices. When attending an event, go in knowing who’s in the room already (don’t worry, we’ll cover this in more detail in Chapter 7) and who you want to connect with. Go ahead and send them LinkedIn messages prior. Take the time to prescreen and find places you can connect strategically with the perfect people – at conferences, research the panelists. Find out where they went to school, the title of their latest books, etc. This kind of prescreening will allow you to have meaningful things to say when you meet them.
  • Follow up. Right away! Don’t be afraid to say something like, “I was the perky blonde in the red jacket.” Jog people’s memory with your key traits so you’ll be memorable in your follow-up. If you loved a speaker at an event and follow up with her, say something to compliment her performance but do it in a very specific way. Never show up generic or you’ll be what Robin says is “L.E.E.: Like Everyone Else!”
  • Be unforgettable. Show up in your highest self every time. You have to be caring and excited, ready to show others respect. How would you want to be approached? Approach people that way. You don’t want to be someone beating her chest, but you also don’t want to be the shrinking violet. Your networking persona, the person who does your pitch, has to be you. If you’re perky or funny or self-deprecating, then be those things all the time!

If you loved this excerpt of You Know Everybody!, order the book now by clicking here. You’ll find much more from Robin Fisher Roffer and nine other female executives with incredible networking tips.

About the Author

Career Girl Network

Career Girl Network’s mission is to provide for women clear paths to career success and a large network of women to nurture, mentor, and support their goals. Part online media platform and part social enterprise start-up, Career Girl Network brings together women who want to become empowered in their own careers and discover opportunities to reach out and encourage the empowerment of others.