Shopping for Fit

Posted September 1, 2012 by Marcy Twete in Building Your Brand

Shopping is hard. You pull on those jeans, you suck in your belly and you pray they button. But then you look in the mirror and have to decide – is the waist too tight? Does the butt look saggy? Same goes for jackets. It fits in the arms, but not in the bust. Is it short enough? Long enough? How can you keep finding what you need for appropriate clothing choices when there’s so much difficulty finding the right fit for you?

The Washington Post asks, “Picture this: You click on a new e-commerce site to shop for a shirt, a dress or a pair of shoes. A few days later, your purchases arrive and you try them on. And they fit! No trek to the post office for returns, no cursing the shipping fees. Just perfectly tailored, figure-flattering clothes.” A company based in Berlin called UPcload is changing all of that. You can get measured perfectly….over webcam! And find the clothes that will fit your figure exactly.

Does it work? Truthfully, it remains to be seen. This fall, Northface will begin using its technology and both Macy’s and Nordstrom are rumored to be developing similar apps or websites. What do you think? Can a webcam know your body type better than you can?

About the Author

Marcy Twete

Marcy Twete is a career fundraiser turned corporate responsibility executive, a career and networking expert and the author of the book "You Know Everybody! A Career Girl’s Guide to Building a Network That Works."