Should You Have a Personal Website or Professional Online Portfolio?

Posted December 20, 2012 by Marcy Twete in Building Your Brand

Generation Y has been creating websites for as long as we can remember. In the 90s, there was GeoCities, Expages, Angelfire, and many more. Gen Y created websites for everything from crushes on Jonathan Taylor Thomas to feuds with our best friends. We also pioneered blogging with LiveJournal, Xanga, and the like.

This kind of web innovation can be a powerful addition to building your network. Sure, you’re employed by Corporation X, but wouldn’t it be amazing to send a new networking connection directly to your own website or portfolio? It’s not as difficult as it sounds, which any Millennial can tell you.

But what should your website contain?

If you’re a professional who might be searching for a place to display your professional credentials, perhaps link some of your work, or give an overview greater than what LinkedIn can provide, consider these resources:

  •’s tagline is Easy. Fast. Beautiful. You can quickly create a website in minutes that uses hundreds of cool templates, has HTML5 capability, and amazing apps to add to your website as well.
  • An even simpler web creator is If you’re looking for something clean, easy, and simple, Weebly is the site for you. You can load a great looking website in minutes.
  • If you’re simply looking for a splash page or one stop, one page website to show people who you are, what you love, and get them to your social media profiles, the best option for you is It’s a social media splash page that allows you to upload a photo, description, and then send viewers right off to your LinkedIn, Twitter, Facebook, and more. It’s professional, it’s simple, and you can have it up and running in minutes.
  • If you really want a sophisticated and professionally designed website, consider using a WordPress template. You can buy WordPress templates on WordPress, of course, but my favorite outside source is Mojo Themes. By following the directions given to you by each designer, and with some diligent work, you can have a professional website created in hours or days, depending on the detail involved.

If you’re an artist, public relations executive, photographer, or in any other business that needs a portfolio, consider the following resources:

  • Pressfolios gives you the opportunity to put all of your clips in one place and present them in a beautiful tile-based look. You can easily add a link to your portfolio to your business cards or cover letters when applying for a job.
  • Carbonmade is another online portfolio site allowing you to add photos to your website in a number of forms, giving you the option to add as many photos, designs, and the like you need to display your talent to a potential connection.
  • Behance is the end-all, be-all of online portfolios, meant to be a way to connect talent to opportunity. You can even link your Behance portfolio to LinkedIn seamlessly.

It’s definitely not a necessity to have your own site, but it can add wonders to a job search or just creating a powerful professional persona.

About the Author

Marcy Twete

Marcy Twete is a career fundraiser turned corporate responsibility executive, a career and networking expert and the author of the book "You Know Everybody! A Career Girl’s Guide to Building a Network That Works."