CGN’s Insider Reporter: Five Tips To Wearing Fragrance

Posted November 23, 2013 by Katherine Toll in Building Your Brand
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Potent fragrances, which trigger childhood memories, fill the air as we head into the holiday season.

Ever wonder why the smell of pine trees, cinnamon sticks, and luscious baking aromas wrap us in a warm and nostalgic blanket of comfort? Or, why 20 years later a completely benign scent like clove activates memories of our dreaded childhood orthodontist?

It’s because we smell with our brains, not our noses. Think of your nose as nothing more than a ‘transporter’ of scent to our brains’ memory recall. The Sense of Smell Lab’s Luke Vorstermans tell us that,

Smell has a powerful link to memory. The sense of smell is quite primitive in brain terms and feeds into the emotional areas of the brain much more directly than our other senses.

In fact an aroma, or fragrance becomes a secret weapon in crafting our own unique brand identity. 

Keep these 5 tips in mind for wearing your signature scent:

  1. We get used to our own scent.  When we wear fragrance we experience something called ‘nose fatigue’. Your brain becomes accustomed to the smell – so while you might not smell it, others do!
  2. How much is too much? The French refer to it as our circle of intimacy. What the hell is that? Stand up, and span your arms. That’s your circle of intimacy. Others gather a waft of your signature scent when they enter your personal space, or you drift by them. In doubt? Ask a friend….45 minutes to an hour after applying your fragrance.
  3. Fragrance rises: Start low on the body; ankles, behind the knees, or spray a spritz into the air at waist level and walk through it. Urban Myth —  contrary to popular belief, placing fragrance behind the ears (while oh-so-ladylike) is one of the worst areas to place fragrance. It’s a very acidic area of our body and goofs with the fragrance.
  4. Moisturized skins hold fragrance longer than a dry skin: If you feel like your fragrance never lasts, make sure you prep your skin after the shower with either the corresponding body lotion, or a scent-free lotion. (And, exfoliate your skin at least twice a week in colder weather. Dead skin cells pile up and suck up all the lotion.)
  5. You need to revive your fragrance throughout the day: A good rule of thumb is every 2-6 hours depending on fragrances’s composition. (Eau De Cologne, 2-4 hours, Eau De Parfum, 4-6 hours.)

But, wait! What’s a perfume vs. a parfum? Should I purchase the Eau De Parfum, or the Eau De Cologne, Spray or splash?

Come back next week to learn more about how to test and purchase a fragrance, and what the different versions really mean! 

About the Author

Katherine Toll

Katherine (Kathi) Toll possesses more than 20 years of management and consulting experience within the retail and beauty industry. Her industry experience combined with her special brand of irreverence fuels her mission to find the ‘must-have’ beauty products for Career Girls of all ages. She aspires to remind women the airbrushed perfection of the beauty industry must be tempered with a healthy dose of humor. Kathi holds a general management certification from Northwestern’s Kellogg School of Management, along with an undergraduate degree from Northwestern’s School of Communications.