The 21st Century Resume: A Personal Website
Standing out from the crowd is tough when your resume is buried in a mound of papers on a hiring manager’s desk. An average of 118 people will apply for each advertised job, but only 20 percent of those applicants get called in for an interview, reports Forbes. You can turn those odds in your favor by embracing a personal website as your personal marketing tool.
Creating a personal website directly advertises your brand to potential employers and clients. Forbes noted that 56 percent of hiring managers pay more attention to a personal website than any other personal marketing tool.
A personal website lets you put your best foot forward and demonstrate your skills and experience in action. It increases your value because it is a living resume. Instead of telling employers or clients why you are the best person for the job, you can show what makes you the best through your work.
A personal website should reflect your talents and personality. It should offer examples of what makes you the right person for the job. Your website is all about you and should contain an honest assessment of strengths and weaknesses you bring to the table.
Build a unique brand name to tie in with where you want to take your career. Then secure a domain name and open social media accounts tied to that brand. Inc. Magazine recommends creating optional brand names you can use if your desired domain name is already owned by another party.
Featuring your resume is a top priority. Employers and clients need to see how your skills and experience fit with their needs. Along with your resume, you should also show samples of your work and offer a detailed list of accomplishments. Your past experience becomes more valuable when you can demonstrate positive results created from your work.
Your website should also include personal information relevant to your professional goals. Include a small bio that details interests, hobbies, awards and accomplishments. This is a good spot for a high-quality headshot photo of yourself.
Don’t neglect to protect your website from threats posed by viruses and spyware. You want visitors to feel safe. According to www.internetproviders.com, even just deleting cookies dramatically improves online security.
The last thing you would do for a job interview is show up in pajamas with disheveled hair and a five o’clock shadow. Avoid giving a similar bad impression with how you construct your personal website.
Some common website mistakes include bad navigation, an outdated resume, lack of work samples and a failure to include contact information. If your website has any of these problems, it can sabotage your efforts to build your career.
Including contact information is a crucial element on your website. The whole point is to entice people to hire you. Without a clear way to connect, you’ll lose out on well-earned opportunities.
Make an effort to incorporate a user-friendly web design. It will simplify navigating through pages and finding information. Take enough time to keep everything you post updated and relevant to your career.
Spread the Word
Once you get your name out, do everything necessary to keep it there. Market yourself around the clock through social media and your website.
Offering a blog filled original content is an effective avenue for marketing yourself through your website. Smashing Magazine notes that including a blog will promote you and establish you as an expert in your niche as well as keep your website from becoming static.
Create articles, videos and podcasts where you offer useful information to your followers. It will show your skills in action to potential employers and clients and brings your resume to life.