The 4 Moments of Truth in the Hiring Process

Posted May 7, 2013 by Marcy Twete in Career Moves
Moment of truth

When you’re searching for a job, it can feel like every moment, every conversation, every communication, is equally as important as any other. The truth, though, is that there are some key moments in any job search or interview process that can either cost you the job or get you the job.

This information comes from our friends at, who outlined the “4 Moments of Truth in the Hiring Process” so beautifully, we simply had to share them with you.

  1. First Glance at the job description—the most attention grabbing content in a job description—which would spark the candidate’s initial interest—was perception of the company and industry, interesting work and growth opportunities.
  2. Negotiating the application process—while the content of an ad was crucial to forming the candidate’s first impression, the top three reasons for candidates not applying to a job was that: a link was not working, computer/Internet problems and a lengthy application process.
  3. Acknowledgment/rejection letter. The Career Builder Applicant experience study found that 44 percent of candidates who did not hear back from an employer, when they applied for a job, would have a worse opinion of that employer. Also, 78 percent of them said that they would tell others about their bad experience with the employer.
  4. First human contact—the study also found that a bad first impression could cause job seekers to eliminate the employer from their considerations altogether. They found that 21 percent felt that the employer was not enthusiastic about their own company, 17 percent did not believe the recruiter was knowledgeable and 15 percent did not think the recruiter was professional.

The notice we want you to take here is that most of these “moments of truth” are not a part of the interview process or the negotiation process. In fact, they are leading up to those pieces. How many times have you looked at a job description, wanted to apply, and then something went wrong in the process. Either you couldn’t figure out the website, or something discouraged you, or you just didn’t have time to put in the application. What’s the lesson here? Everything you do leading up the interview is make or break, as much as the interview is. So do it right! It’s important.

About the Author

Marcy Twete

Marcy Twete is a career fundraiser turned corporate responsibility executive, a career and networking expert and the author of the book "You Know Everybody! A Career Girl’s Guide to Building a Network That Works."