The Rise of the “Power Flat”

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Posted May 22, 2013 by Marcy Twete in Building Your Brand
thepowerflat

There has long been a notion in the world of women in business that if you want to look and feel powerful, put on a great pair of pumps. They make you taller, improve your posture, and can improve your confidence. Unfortunately, though, not every woman can rock those pumps comfortably. These days, even the likes of Kim Kardashian in her pregnancy is reverting to flats! But she’s not alone. Our friends at The Jane Dough recently credited Tory Burch with the the invention of the original “power flat.”

What is a “Power Flat”?

It’s the kind of flat shoe that does for a business woman exactly what a great pair of pumps does – they make you stand a little taller, put your shoulders back, and get ready to take on that meeting! You don’t need a 3″ heel to get that feeling, you just need a fabulous pair of shoes, flats included.

Flats to Replace Your Nude Pumps

  • High End
    Even Valentino is jumping on the flat bandwagon. Dress up a pair of nude flats with this incredible stud detail. Sure, they’re $695, but that’s ok, right?

  • Mid-Priced
    Brian Atwood is the hottest thing since Manolo in the world of shoe design, and his flats are literally drool worthy. Pick up this pair of Avignon Flats for $192.50 from ShopBop.

  • It’s a Steal!
    These peep toes from Nine West are nondescript and easy with any outfit, and for $59.99, they fit almost any budget.

Flats to Replace Your Black Pumps

  • High End
    If you don’t believe us yet that designers are making flats powerful, this pair from Tom Ford will teach you the lesson. They’re a HUGE splurge at $650 from Neiman Marcus, but gorgeous nonetheless.

  • Mid-Priced
    You can’t go wrong with a great pair of shoes from Kate Spade. These cutout flats are spectacular for Spring and Summer and a good mid-priced pair at $228 from Nordstrom.

  • It’s a Steal!
    The incredible Ivanka Trump makes this simple, classic and beautiful shoe for just $80 from Nordstrom.


About the Author

Marcy Twete

Marcy Twete is the author of "You Know Everybody! A Career Girl’s Guide to Building a Network That Works" and a career expert who believes in order to be empowered in your career, you must be surrounded with resources and a network that both supports and challenges you. Marcy began her own networking journey as a professional fundraiser in the nonprofit industry, honed those skills as a fundraising consultant, and in 2012 networked her way to nearly 1 million readers as the CEO of the professional development website Career Girl Network.

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