The Best Way to Build Your Brand Effectively
I recently heard entrepreneur Sally Hogshead discussing her website, and the way she marketed herself had actually turned off some potential customers. But you know what she said? “I shouldn’t be working with them anyway!” Her belief towards your personal and professional brand should be to include “screeners,” or ways to determine who your brand is actually for. Hogshead used a quote along the lines of, “If you’re trying to market yourself to everybody, you’ll end up speaking to nobody.” The clients who Sally actually believed would be worth her while would appreciate and be drawn to her brand, making the connection easy and beneficial for everyone involved.
To be really effective in your personal branding, there are a few things to consider:
- What are you trying to sell? This might not be a physical item so much as an idea or service. Remember, branding is all about marketing yourself and creating a business and life around you. For example, if you’re a children’s author, you’ll market yourself significantly different than if you’re a financial planner. While we often believe our product or service is good enough to be offered to everybody, doing that can result in you marketing to nobody.
- Who is your target audience? This is really important, as customers are the bread and butter of any business. Get specific; does your brand appeal to women? Great, what age bracket? What do they like to do in their spare time? Where do they live? Most importantly, what do they need? When you get to the core of these answers, you’re solving a problem for these people; what a woman in her twenties needs is probably vastly different than what a woman in her fifties needs.
- What are your key strengths? Being yourself is a key part of how you build your brand. Keeping up a charade can get tiring and appears inauthentic, so create your image around who you already are. If you have a quirky side, embrace it! Or maybe you’re talented at public speaking or creating video content — do that. Whatever it is that makes you unique and special, use it to your advantage to build a brand, business, and life that’s just yours.
For more tips just like these, visit Kim’s website at http://cakeandclass.com/