Undercover Report: Stalking the Best of Green

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Posted December 29, 2012 by Katherine Toll in Building Your Brand
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I feel a green phase coming on – I go through them from time to time. I take stock of all the poisons and toxins I pour into or slather onto my body and think to myself, “I really need to clean up my act.” God knows what I ingest when I knock back my fourth diet Pepsi of the day, pop in a piece of sugar-free gum, and slop on a petroleum-based lip gloss.

In fact, it was my research into lipsticks’ allegedly toxic ingredients that prompted my second blog post in December of 2010. I was appalled when I discovered an article claiming,

Most women ingest four to nine pounds of lipstick in their lifetime. More if you wear it everyday. This fact turned my stomach. But, the truly scary part comes from a recent uprising in the media about what lipsticks CONTAIN. It appears a tiny detail has been  . . . well . . . shall we say  . . . left out. The cosmetic manufacturers might, maybe, perhaps, use things like lead, arsenic and mercury in their formulas. Ooops!  Did they forget to mention that??

My research sent me into my first major green phase. (Aside from cutting out the Diet Pepsi – some things are sacred in my life.) I dedicated myself to cleaning up my skincare and beauty act by using only organic products. I fell off the wagon a few months into my adventure, because the products simply failed to deliver results. Granted I could eat my moisturizer in a pinch, but when I use a product, I want it to deliver on its claim. I’m funny that way.

Fast foreword a few years and I find myself reconsidering my green adventure. This morning I read a CEW article about celeb make-up artist Rose-Marie Swift, who launched her own organic brand after,

She began to experience physical, mental and emotional health issues. After an extensive series of tests, she learned that her blood contained toxic levels of heavy metals including aluminum, barium, cadmium, lead and mercury, as well as high levels of pesticides and other chemicals. Rose-Marie was surprised when the technician asked if she worked in the cosmetics industry.

Among other neuroses, I am a hypochondriac, so my thoughts immediately rushed to my current health laments – fatigue, headaches, sore muscles, etc. OMG! I have aluminum, barium, cadmium, lead, and mercury poisoning as well as high levels of pesticides and other chemicals just like Rose-Marie!!

By God, get yourself to Whole Foods and buy some organic skincare – certainly organic technological advances occurred in the past few years! PLUS – this means some intense field research on my part, so I find the best of green out there for Career Girls everywhere. In other words, I get to shop, try, and recommend stuff on your behalf!

And, to liven up this expedition, I decided to go undercover for my field research, so I get the authentic uncensored scoop. My first stop? Space519….shhhhh! Don’t tell them I’m coming.  Space519 houses a killer apothecary section with all sorts of fancy organic products. Fasten your headbands because I’m busting the lid off of green, people! Tune in next week for my first  “in the trenches” report.


About the Author

Katherine Toll

Katherine (Kathi) Toll possesses more than 20 years of management and consulting experience within the retail and beauty industry. Her industry experience combined with her special brand of irreverence fuels her mission to find the ‘must-have’ beauty products for Career Girls of all ages. She aspires to remind women the airbrushed perfection of the beauty industry must be tempered with a healthy dose of humor. Kathi holds a general management certification from Northwestern’s Kellogg School of Management, along with an undergraduate degree from Northwestern’s School of Communications.

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