On October 2nd, LinkedIn unveiled its newest feature – thought leaders. Now, you can follow everyone from President Barack Obama to Melinda Gates and Richard Branson. They’ll post LinkedIn specific content in the form of in-site blogs. When you follow a specific thought-leader, their content will begin to show up in your news feed just like the stories your direct connections post.
LinkedIn is moving into an era where it does more than just connect you to others in your network. You’ll begin to see LinkedIn focused more heavily on content, leadership in multiple career fields, and the ability to converse in a way that creates more than just connections — it will create meaningful long-term relationships with those both inside and outside your network.
Click here to find potential influencers you might want to follow.
About the Author: Marcy Twete
Marcy Twete is the Founder and CEO of Career Girl Network and the author of the book “You Know Everybody! A Career Girl’s Guide to Building a Network That Works.” At Career Girl Network, Marcy provides women with information, resources, and networking to empower them in their careers and to advance the work of women in business as a whole. Prior to launching Career Girl Network, Marcy worked in numerous nonprofit organizations and as a consultant in the field of nonprofit fundraising, marketing, and community relations. Marcy is a graduate of the College of St. Benedict in St. Joseph, Minnesota, and a native of rural North Dakota. She is the Vice Chair of the Chicago Board of Directors for Step Up Women’s Network in Chicago and a member of the Advisory Board for Girls on the Run Twin Cities, and is dedicated to advancing the work of organizations that move the needle for women and girls worldwide.
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