So You Want to Work in Marketing?
As of late, I’ve been getting the typical question, “so what did you major in?” When people hear that I actually got a job in my major, communications, they are always very surprised. The truth is, the more I talk to people who planned on getting into marketing, it seems that their profession has lead them astray from that career path.
Most just end up in a sales position – yes, sales and marketing go hand-in-hand. On a daily basis I find myself meeting with different companies and organizations and even have to “pitch” ideas to them.
One thing I can tell you, is that marketing jobs are competitive. When I applied for my position, they had received about 300 applications. But when you want something, you have to be ready to fight for it. Believe me, the more you want something, the more it will show in an interview.
Here are 5 Tips to Prepare Yourself of a Job in Marketing
- Prepare your cover letter – Research the company you are applying for and show that you truly have an invested interest in the company on your cover letter.
- Know the industry – Research the industry that you are applying for a job in. Being able to have an educated conversation about the field you may be entering with your future employer will only add leverage to your interview. The employer will be impressed that you took the time to get to know their company. It shows you are serious.
- Create an online or written portfolio – My current employers were very impressed that I took the time to create a portfolio of my written and design work. If you have published writing be sure to include this in your portfolio – it is a great way to show employers that you are serious about the industry.
- Have a list – Create a list of questions you can ask the interviewer about the company and the position. It will show that you put time and thought into your interview preparation process.
- Experience is key – Do as many jobs or internships in marketing as possible! If you are passionate about the industry it will show, it also allows the opportunity for great references when you apply for a full-time job.
Entering the marketing field is not an easy one and I see more and more people giving up hope and simply accepting a job because it’s a job. Find a job you will enjoy. The best advice I received prior to graduation was – Find a job that you want, don’t just settle for any job because after six months, you will wish you would’ve kept searching for the career opportunity that you really wanted.