Barbara K. Mednick is Associate Director of Corporate Communications for KPMG LLP in Minneapolis, Minnesota. She has a passion for workforce issues/trends, particularly as they relate to women. Previously she ran a successful, Twin Cities-based PR and marketing communications consultancy and held senior account management positions at several top Twin Cities PR and marketing agencies. Barbara began her career as a journalist at a daily newspaper and holds a B.A. in Journalism from the University of Wisconsin-Eau Claire, and a Mini-MBA Certificate from the University of St. Thomas. During her career, Barbara has written numerous articles and posts for various print and online media. She has garnered a number of industry awards for writing and successful PR and marketing communications campaigns conducted for clients. Also, she has taught a number of writing workshops for professionals and she blogs on the intersection of PR, marketing communications, and social media at http://bkminsights.blogspot.