I have been shocked lately at the number of people I’ve met who’ve said something like, “Oh, yeah, LinkedIn….I’m not on that yet.” Or in another instance, an incredibly connected individual on LinkedIn said to me, “I just don’t get LinkedIn. What is it really useful for?” To these people, I (and to back me up, the writers at Forbes agree) have two things to tell you.
- Yes! You have to get on LinkedIn.
- Having a profile is not enough – you have to learn to work that profile.
Forbes agrees with me so much, their recent cover was all about LinkedIn. The headline? “The Anti-Facebook.” You see, LinkedIn might not make perfect sense to you – but it does make sense to the individuals you need to connect with most – recruiters! Today, LinkedIn has become the tool of choice for recruiters worldwide. And as Forbes writer George Anders says:
And in the center is LinkedIn’s richest and fastest-growing opportunity: turning the company’s 161 million member profiles into the 21st-century version of a “little black book” that no corporate recruiter can live without.
Forbes is making it easier for all of us. If there are questions you need answered about LinkedIn, there’s a Forbes article to cover it. Check out these articles from Forbes LinkedIn expert Susan Adams as a start:
But the bottom line is – if you’re not on LinkedIn, get on it. And if you’re on it but not using it, don’t be lazy. Get in the game!