I love Harvard Business Review’s “Management Tip of the Day” – here’s a good one.
The average length of an elevator ride in New York City is 118 seconds. If you use that as a guide, it means you’ve got less than two minutes to deliver a winning elevator pitch for your amazing new idea — wherever you are. Start by grabbing your prospect’s attention in the first few seconds. Convey who you are and describe what your business offers. Focus on what’s in it for the person you’re pitching. Be sure to describe exactly what separates you from everyone else that sells the same product or service. If you hook her in, you might get to continue the discussion when you arrive at her floor.
If you’re getting any daily tips in your inbox, this one (and other newsletters from Harvard Business Review) are worth signing up for. Click here to sign up for HBR’s Management Tip and more.
About the Author: Marcy Twete
Marcy Twete is the Founder and CEO of Career Girl Network and the author of the book “You Know Everybody! A Career Girl’s Guide to Building a Network That Works.” At Career Girl Network, Marcy provides women with information, resources, and networking to empower them in their careers and to advance the work of women in business as a whole. Prior to launching Career Girl Network, Marcy worked in numerous nonprofit organizations and as a consultant in the field of nonprofit fundraising, marketing, and community relations. Marcy is a graduate of the College of St. Benedict in St. Joseph, Minnesota, and a native of rural North Dakota. She is the Vice Chair of the Chicago Board of Directors for Step Up Women’s Network in Chicago and a member of the Advisory Board for Girls on the Run Twin Cities, and is dedicated to advancing the work of organizations that move the needle for women and girls worldwide.
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