Today’s LinkedIn Assignment: No Seriously, DO IT!

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Posted January 17, 2013 by Marcy Twete in Networking Buzz
linkedin

Recently, I’ve been adding quite a few awesome folks on LinkedIn, and I’m realizing a HUGE problem a lot of people have. Many, many, many people are committing a cardinal sin of LinkedIn usage, and I want you ALL to go change this right now if you aren’t doing it.

Here is it:

You NEED (yes NEED) a customized vanity URL for your LinkedIn Profile!

If you’re asking yourself, “What’s that?” Listen up. And even if you’re saying to yourself, “I think I have that already,” please for the love of Pete, double check. Just the other day, I came across the profile of a woman who brands herself a “LinkedIn expert” whose profile was over 100 characters long! Eeek!

So, what is a LinkedIn customized vanity URL? Mine, for instance is www.linkedin.com/in/marcytwete. Nearly all of the time, that cadence is the right cadence for finding someone on LinkedIn. But you need to be select your customized URL.

So how can I get a custom URL?

  1. Log into LinkedIn
  2. Hover over “Profile” on the top menu bar and click “Edit Profile”
  3. Under your photo is your LinkedIn URL. If you do not have the linkedin.com/in/name, you will be able to click on the URL and edit it
  4. Change the URL to your First Name and Last Name if you can. If you cannot, add a few numbers behind your name.

So go ahead, Career Girls! Do this now! It’s the best thing you can do for your LinkedIn profile because it’s now easier to link your profile in an email signature, sending directly to someone as related to a job search, and much more. It’s step one! Get it done!


About the Author

Marcy Twete

Marcy Twete is the author of "You Know Everybody! A Career Girl’s Guide to Building a Network That Works" and a career expert who believes in order to be empowered in your career, you must be surrounded with resources and a network that both supports and challenges you. Marcy began her own networking journey as a professional fundraiser in the nonprofit industry, honed those skills as a fundraising consultant, and in 2012 networked her way to nearly 1 million readers as the CEO of the professional development website Career Girl Network.

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